How to Choose an Online Company Store Program

hands typing on a laptop

Grappling with your company uniform and merchandise program can be an inconvenient, time-consuming challenge. Between coordinating distribution to keeping track of inventory, there are a lot of factors at play. As a business owner, the last thing you want to do is waste precious time sorting through a pile of employee polos to find the right size for your new hire. Online company store programs simplify the process so you don’t have to go through the hassle of dealing with this part of business ownership on your own. 

What is an Online Company Store Program? 

An online company store is a storefront constructed just for you and your employees. It’s a place to distribute and sell your promotional products and employee uniforms. As a company leader, you can choose the products it features, how the payment system works, and who has access to the portal. It helps to streamline the products you offer to those tied to your company. 

Do I Need an Online Company Store Program?

If you’re a growing company with a list of obligations that are making it difficult to maintain your employee uniform program as well as the production & shipping of branded products, you may benefit from an online company store program. There are several signs pointing to this need in your company. 


Here are some indicators that you may need an online store:


  • You notice inaccuracies in your branded material and uniform inventory numbers 
  • Managing your branded material is taking time away from core responsibilities 
  • Exchanges and returns are difficult to keep track of 
  • You have a messy supply closet full of branded materials and uniforms 
  • It’s difficult to distribute employee uniforms and you have multiple company locations
  • You’re constantly sending out uniforms, company swag, and branded material packages 
  • Managing your employee incentive program is a hassle 
  • Difficulty tracking when branded material orders are delivered

Benefits of an Online Company Store 

There are plenty of worthwhile benefits that come with starting an online company store. It’s a massive relief that will free you, other company leaders, and employees up to focus on other important company matters. 


Here are just a handful of the benefits of starting an online company store


  • More organization 
  • Reduce cost and overhead 
  • Better brand consistency
  • Optimized logistics and shipping
  • More options for branded products 
  • Easy to access data insights
  • Centralized portal for internal product needs
  • Support from online company store professionals
  • Simple access for employees 

Qualities to Look for in an Online Company Store Program

Not all online company stores are built equally. It will benefit you to do your research before committing yourself to a host. Be sure the service you choose makes your branded product management easier not harder. A quality online company store program will include… 


An intuitive, simple ordering portal. It’s vital to have a user-friendly interface that both your employees and potentially even customers looking for branded products can access. They should be able to make purchases, returns, and exchanges without hassle. 


Inventory warehousing and guaranteed timely fulfillment. External storage is a major benefit of managing your branded products using an online company store. A worthy program will make keeping track of inventory and fulfilling deliveries a lot easier.


Accurate, up-to-date reporting software. Knowing the ins and outs of the reporting software will take a load of stress off of you as a company leader. It should inform you what your inventory numbers are as well as alert you when you need to order more products. 

Choose Accent Branding 

Go with an online company store program you can trust! Accent Branding has been assisting businesses with their internal merchandise, uniforms, and marketing materials since 2005. We create streamlined online company stores that help our clients manage their merchandise programs with ease. Our dedicated staff of account managers will be there to guide you through any questions you may have.  It’s our pleasure to provide your company with high-quality branded merchandise, uniforms, and marketing materials.

Here are some site features we offer that you might enjoy

  • Simple, easy-to-use ordering system
  • Personalized storefront with your company name and logo
  • Order fulfillment customizable shipping options
  • Product warehousing
  • Allowances and stipend management
  • Online reporting of inventory, order tracking, etc.
  • Inventory management assistance and reorder notifications
  • Samples available before purchasing

Interested in learning more? Get in touch with us today!


Back To Blog